INSIDE THE TIN
Helping people to connect since 1999.
Here’s the story behind the mint that brings Kiwis together.
1999
Our ECLIPSE Mints are made and manufactured in Asquith, New South Wales, Australia and was first created for the Australian market in 1999 before coming over the ditch. Reminding Kiwis of the joy of making connections with other people, so much so, that ECLIPSE quickly became New Zealand’s leading and most loved mint brand.
2009
While the original ECLIPSE Spearmint and Peppermint flavour were a quick Kiwi favourite, we knew consumers wanted more from their favourite mint brand. This led to the first ECLIPSE fruit flavour offering, Orange, hitting supermarket shelves and exciting ECLIPSE fans across New Zealand, attracting new ones, and fostering new connections. We’re never boring!
2010
Drum roll please….ECLIPSE Chewy Mints made its debut. It's an irresistible variation on our classic mint with the same refreshing taste, but with a unique shape and chewy texture that consumers fell in love with and continue to enjoy daily.
2010 – 2012
ECLIPSE made its screen debut with the Seriously Cold Breath TV commercial. Its second commercial, After Anything Mint, showed that ECLIPSE Mints give you Powerful Fresh Breath after anything from that "abominable coffee breath’" to "funky fish breath". Its aim was to spread the message about the instantly fresh breath ECLIPSE provides Kiwis in moments of connection.
2012
ECLIPSE brand’s tradition of unexpected and humorous advertising continued with the Chew Your Way to Fresh campaign, showing a couple going from glum to glam thanks to the freshness of ECLIPSE Chewy Mints.
2013
New Zealanders’ continuing enthusiasm for ECLIPSE flavours inspired us, and we decided to add fruit to our already popular Chewy products. Our first ECLIPSE Chewy fruit flavour offering, Fruit Trio, excited consumers everywhere and fostered a flurry of close connections.
2017
ECLIPSE Intense Mint launched, giving consumers an intense burst of freshness to fight off that morning coffee breath. See ya later coffee breath!
2019
ECLIPSE Mints launched new Share a Little More brand platform and campaign which aimed to inspire and celebrate real, authentic moments and the role that sharing a mint plays in creating a moment of connection. ECLIPSE also introduced a new fresh, fruity flavour in Strawberry which became a firm favourite.
2022
We launched our new Let There Be Fresh brand platform and campaign which highlights ECLIPSE's role in facilitating connections. The two creative pieces illustrate the curious power of an ECLIPSE mint to make you feel fresh and the hero of the moment in the eyes of those around you as they draw closer, craving that same instant freshness.